Posted by Jennifer Rapp Peterson
Yesterday I have this presentation to a group of fellow creatives at Creative Chicago Expo. Woo hoo! Standing room only. What fun we had. We had a wide variety of artists with different goals for approaching their online strategy. We talked about getting to the core of our brand (our identity) online and how how important it is to know your target market. Later we disovered how to use this information to create a branding, a rock solid website, express ourselves across social media and learned about the content marketing cycle.
I want to say thank you to the attendees. Great audience participation too. When I was talking about acertaining your goals for being online, one member of the audience suggested "keep asking why, until you cannot." Another suggested making sure you have someone edit your blog posts. I look forward to hearing from all of you.
Please check out the slides from the workshop under marketing in our resources.
