Blogs

Brand You: Discover Your Brand, Uncover Your Audience

Uncovering your brand and discovering your audience is a valuable process when starting a new business or growing your current one. Sometimes it happens naturally, other times, it requires a little work.

When I work with artists who are setting up their own websites, they are often befuddled by the word “brand.” To them, brand = Coca Cola, Nike and McDonald’s.

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