Many creative business owners find the business side of art dull, tedious, and maybe even a little scary, but managing your company's money doesn't have to turn into a chore. Here, we've shared tips from the experts on handling the business side of art, from accounting basics to financial software solutions, without losing your mind.
Pinterest is a match made in heaven when it comes to makers and their craft. An image-driven social sharing network seems like a dream come true for those of us selling our goods online. Not only is Pinterest a great place to share your goods with potential customers and convert sales, but it is also a great place to pick up a little inspiration.
Making the most out of opportunity is one of the cornerstones of being a small business owner. When time and budgets are tight, every minute counts. Getting on the craft show circuit is a great way to spread brand awareness about your craft business, but with a lot of time and energy being spent on production and preparation, it’s essential to be deliberate about what you want to gain from each show. Gaining a customer following at shows is great, but the key is to convert them into online shoppers.
