Creative Marketing

Go beyond the basics and learn the professional secrets that will make branding for artists ten times easier! These marketing shortcuts will help you refine and unify your brand quickly and easily.

There are plenty of marketing strategy tips out there, but what do you do when you're finding it tough to make time to promote your work at all? The solution: streamline your efforts. These marketing shortcuts can help you promote yourself more quickly and efficiently, freeing up time to run the many other aspects of your creative business.

Handing out fun promo merchandise at your events can help customers remember your craft business and come back for future purchases. But you don't want your freebies to end up in the trash. Here's how to create memorable promo merchandise that your customers will want to keep.

Twitter is a quick and easy method of online marketing for artists — in a quick 140-character-or-less message you can dash off a message to your fans about new products, sales, promotions, or anything else that your target market might find interesting or useful. Using Twitter for business might seem intimidating at first, but these tips will break it down for new users and seasoned business owners alike.

You may know Flickr as a site to upload your vacation snapshots or photos of your cat, but using Flickr for business is a smart way to develop your brand and show customers what you're working on. Try these Flickr marketing tips to maximize this photo site's advertising potential for your crafty business!

Facebook is one of the fastest-growing sites to showcase small businesses. Our tips will show you, step by step, how to get your business on Facebook and ways of advertising your Facebook page once it's up and running.

Want to connect with other crafters while also marketing crafts that you've made? Crafting forums are a great resource for meeting other like-minded makers, exchanging how-to tips and business ideas, and making connections with potential customers.

Your indie business needs a powerful logo — its design tells people, without saying a word, what you sell, what you, stand for and what personality your business has. This article walks you through the process of creating a logo, even if you're not a graphic designer.