Creative Marketing

Online advertising is often confusing and expensive, but a Facebook boost is a different animal. It's a low risk way to reach a large pool of potential customers and it's extremely easy to implement once you get past that initial pop of newness. Follow these simple steps and soon you'll be the master of boosted post.

A webinar isn’t something you whip up over night. A good one takes planning and perseverance and yes, you might find yourself talking to yourself for three-quarters of an hour. But webinars can also be an incredible way of connecting with your audience, converting new customers and, if you’re good at what you do, they can even turn out to be an additional source of revenue.

A giveaway can be a great way to introduce yourself to new customers and drive traffic to your site but without careful planning a whole lot of thought, a giveaway can be a waste of your time and money. So how do you make the most out of giving away the goods? Read on. . .

In the first part of this series, we talked about the importance of building an email list. Now, we need to talk about how to grow that list. The most common way to get people to sign up is to offer them a freebie in return. This is called a lead magnet and you can read more about that in the previous post. Here are a few additional ways to collect names for your email list.

You already know that there's power in an email list. It's your direct connection to your customers and potential customers. It's your non-intrusive way of marketing your business because the people who signed up asked you to let them know when you have new items in your store or you're running a sale or if you'll be at a show. Yet, most of us don't have a solid mailing list. We might have a few names of loyalty customers and family members but thats not going to keep you in business. And ten names aren't going to help you grow your business.

I recently got the strangest thing in the mail. Real mail, not that virtual stuff that rolls in hour after hour. The kind of mail a guy in a uniform delivers to my little locked box. It was a square envelope with an handwritten address. “Looks like you’ve been invited to something,” my husband said as he handed over the mysterious missive.

When you’re an online seller, you have the ability to reach people all around the world from the comfort of your home, but that doesn’t mean you shouldn’t ever leave your home. On the contrary, getting out into the world, meeting potential customers and networking is still one of the best ways to grow your business.

When Lillian Marek was a little girl, her mother would constantly tell her to put down that book and go outside and play. She'd obey - sort of. She'd go outside, but the book would go with her. Lillian's love of words led to a career in journalism which eventually led her to writing fiction books of her own.