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Handmade Holidays: Creating the Ultimate Gift Guide

Posted by Melissa Williams Netherton

Holiday Gifts
Everyone wants to give their friends and family members the perfect gift during the holidays but the number of choices on the internet can be overwhelming. That's why many consumers click on holiday gift guides from major retailers, online magazines and blogs. A great guide helps narrow down the choices and helps gift buyers locate that perfect item with just a few clicks. Want to be this year's secret Santa? Just follow this steps for creating your own ultimate, holiday gift guide.

Handling Customer Expectations This Holiday Season

Posted by Melissa Williams Netherton

Christmas Wrapping
It’s the most wonderful time of the year for online retailers! The holidays are just around the corner and as an online business owner you know what that means! Lots of orders, lots of new customers, but potentially lots of problems if you haven’t planned ahead! But there is no need to stress out! By following the steps below you can keep both yourself and your customers in the holiday spirit!

Pinterest Inspiration for your Craft Business Shop

Posted by Lisa Anderson Shaffer

A Pinterest site can help customers connect more strongly with your products.

Pinterest is a match made in heaven when it comes to makers and their craft. An image-driven social sharing network seems like a dream come true for those of us selling our goods online. Not only is Pinterest a great place to share your goods with potential customers and convert sales, but it is also a great place to pick up a little inspiration.

5 Ways to Use Your Online Store at a Craft Show

Posted by Lisa Anderson Shaffer

Get tips on how your display at a craft show can support your online store.

Making the most out of opportunity is one of the cornerstones of being a small business owner. When time and budgets are tight, every minute counts. Getting on the craft show circuit is a great way to spread brand awareness about your craft business, but with a lot of time and energy being spent on production and preparation, it’s essential to be deliberate about what you want to gain from each show. Gaining a customer following at shows is great, but the key is to convert them into online shoppers.

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